Salesperson Evaluations & Candidate Assessments

Certified by Triadic Synergy and Powered by OMG (Objective Management Group)

The 21 Sales Competencies That Predict Success

At the heart of every OMG Sales Assessment is a data-driven evaluation of the 21 core competencies proven to impact sales performance. These aren’t generic traits — they’re specific, measurable skills and behaviors that distinguish top-performing sellers from the rest.

These competencies are grouped into three powerful categories:

• Will to Sell — Do they want to succeed in sales?
• Sales DNA — Do they think and behave like a top performer?
• Tactical Skills — Can they execute at each stage of your sales process?

Using the OMG Sales Assessment, we help you uncover strengths, identify blind spots, and make better hiring, coaching, and organizational decisions—faster.

Unlock the full potential of your sales team with the industry’s most accurate and predictive sales assessment tools.

As a certified partner of OMG, we offer a suite of assessments trusted by thousands of sales organizations worldwide to make smarter hiring decisions, identify performance gaps, and build high-performing sales teams.

Our OMG Assessment Services Include:

✔️ Sales Team Evaluations

Gain deep, data-backed insights into your current team’s strengths, weaknesses, and hidden performance blockers. Identify who can sell more, who can be coached, and who may be in the wrong role.

✔️ Sales Candidate Assessments

Avoid costly hiring mistakes. OMG’s predictive hiring tool is 92% accurate in identifying candidates who will succeed in your specific sales environment.

✔️ Sales Leadership & Sales Manager Evaluations

Evaluate and develop your frontline managers and sales leaders with tools that measure their ability to coach, motivate, and lead for results.

✔️ Sales Process and Sales DNA Analysis

Diagnose whether your team is equipped with the mindset, beliefs, and consultative skills to execute your sales strategy effectively.

What Makes OMG Sales Assessments Unique?

🔹 Built for Sales—Not Generic Personality Tests

OMG’s assessments are purpose-built for the sales profession. They measure 21 sales-specific competencies across Tactical Selling, Sales DNA, and Will to Sell—delivering insight you simply won’t find in generic assessment tools.

🔹 Role-Specific Precision

Every sales role is different—and OMG understands that. Whether you’re hiring or evaluating for BDRs, Account Executives, Sales Managers, Sales Leaders, or Channel Sales roles, OMG offers customized evaluations designed around the nuances of each role:

• Inside Sales vs. Field Sales
• New Business Hunters vs. Account Managers
• Enterprise, SMB, and everything in between

🔹 Sales Percentile Scoring

With data from over 2 million salespeople, OMG’s proprietary Sales Percentile provides a clear, comparative benchmark. See how your candidates or team members stack up against top performers—instantly.

Why OMG?

• Proven Accuracy: Backed by over 2.3 million assessments across industries and roles
• Actionable Insights: Clear, prioritized recommendations tailored to your sales goals
• Sales-Specific: Built exclusively for B2B selling environments—unlike generic personality tests
• Immediate ROI: Drive smarter hiring, stronger coaching, and better sales performance